For the launch of Diesel's new NYC flagship store in Madison Ave, FIELD.io created a suite of video artworks: A series of studies of how we perceive and navigate the new hybrids of real and virtual landscapes.
In six scenic films, wild landscapes reveal a substratum of CG; and the habits of our busy digital lifestyles clash with epic natural beauty.
Shot on location in Wales, film and photo shots have been augmented with in-camera visual effects, light projections, glitches and digital treatments.
Creative Direction - Marcus Wendt
Filming and Photography - James Medcraft
Design and Animation - Paul Brenner, Ryan Dzierzek, Yonni de Haar, Nicolas Nahornyj
Effects Development - Tim Bacon
Sound Design - Simon Pyke
Production - Valtteri Laihanen
Retail Design - Wonderwall
Inside of the retail store in NYC.